DIGITAL MARKETING CONSULTANT

HELLO.

Experienced CDO with a demonstrated history of working in the internet industry. Skilled in Digital Marketing, Digital Strategy, E-commerce, UX/UI Design, Branding Strategy, Innovation, Consumer Behavior, Research, Integrated Marketing. Strong entrepreneurship and leadership skills.

Guest Lecturer at Bogazici University, Strategic Brand Management class for junior and senior students

Keynote Speaker

EDUCATION

  • Harvard University, Division of Continuing Education, Master’s Degree Candidate (Strategic Management specialized, in Marketing), Cambridge, MA, USA
  • Marmara University, Business Administration, Istanbul, Turkey
  • Sankt Georg, Austrian High School, Istanbul, Turkey

PROFESSIONAL EXPERIENCE

Founder / Chief Digital Officer, ieda Istanbul, Turkey / Paris, France

Sep 2008 – Present

  • Reporting to the advisory board
  • Responsible for all agency operations in Istanbul and Paris
  • Leading a team of 5-20 colleagues
  • Managing an annual revenue of approximately 1-2M TRYper
  • Responsible for all business development and project management activities
  • Overseeing the planning of annual digital strategies for related brands
  • Coordinating the systematic analysis and reporting of digital activities for related brands

Head of Client Services, The Lounge Group, Istanbul, Turkey

Jan 2010 – Jan 2011

(The Lounge Group is UK’s leading strategic marketing agency under 35)

  • Reported to the CEO
  • Was responsible for all client relations at the agency, including insights, annual strategic plans, budget management, brand positioning and digital marketing.

Brand Manager, Costa Coffee, IFC, Istanbul, Turkey 

Nov 2008 – Jan 2010

(IFC – International Food Company – is the Turkish subsidiary of Americana Group, a multinational multi-brand franchisee)

  • Reported to the CEO and the global marketing director
  • Was responsible for all startup marketing operations and activities of the company’s entry into the Turkish market with Costa Coffee, England’s largest Coffee Chain
  • Managed the execution of all localization steps
  • Created the marketing strategy
  • Managed all relations with agencies

Event Manager, Parkorman, Istanbul, Turkey

May 2005 – Jan 2008

  • Reported to the Deputy General Manager
  • Was responsible for designing the event calendar for Parkorman, a leading event venue, owned by Borusan, a major Turkish holding company, based on the direction of Board members of Borusan Holding
  • Directed and enlarged corporate sponsorships, budgeting, preparation of binding corporate contracts, representing the Parkorman brand at international meetings and conferences
  • Hosted and organized events, depending on crowd management (corporate events, concerts, festivals etc.)
  • Managed an annual income of 20M TRY from F&B sales and 500K USD from sponsorships

Asst. Communications Manager, Red Bull Turkey, Istanbul, Turkey

Mar 2004 – Apr 2005

  • Reported to the Communications Manager
  • Was responsible for PR relations of music and sports press contacts as well as organization and representation of the media and entertainment events, such as Red Bull Music Academy and F1 Red Bull Racing
  • Maintained strong relationships with Turkish press
  • Organized press trips for international Red Bull Events to generate local coverage
  • Was responsible for analysis and reporting of Red Bull press coverage

Public Relations Executive, Elec-Trip Records, Jingle House Studios, Istanbul, Turkey

(2002-2004)

  • Acted as the PR contact for music and culture press
  • Was responsible for organization and representation of the media and entertainment events

Sampling Team Part-time, Soe Goda, Red Bull Turkey, Istanbul, Turkey

(2001-2002)

MAIN ACHIEVEMENTS

Founder / Chief Digital Officer, ieda Istanbul, Turkey / Paris, France

  • Was rewarded with Kristal Elma Award for Tadelle – Social Media Communication Strategy
  • Was rewarded with Effie award for Tadelle – Social Media Campaign
  • Was rewarded with Facebook Studio award for Sarelle Mother’s day campagin
  • Was rewarded with Facebook Studio award for Tadelle Facebook entrance advertising campaign
  • Was rewarded with Time Out Award for L’era Fresca for best ice cream brand on social media
  • Oversaw the execution of more than 100 digital projects, websites, and blogs

Head of Client Services, The Lounge Group, Istanbul, Turkey

  • Worked with Carlsberg in developing a Facebook app contest – hayalleriminturu.com – with over 200K active users and 8-month long buzz on social media. It was one of Turkey’s first digital campaigns, which was used for brand’s overall communication strategy as well. Managed a campaign budget of approximately 600K TRY

Brand Manager, Costa Coffee, IFC, Istanbul, Turkey

  • Won the “Best Market Entrance” award for Costa Coffee

CONTACT

Contact Info

  • Buyukhanli Residence, Asude St. No:4, 2nd Floor Apt 11, Besiktas Istanbul
  • +90 212 245 38 96
  • yasemin@ieda.com.tr
  • www.ieda.com.tr